They need qualified leads in their territory and the space to do their best work. Franek is the postcode-exclusive builder network that gives them both.
You pay $80 to $200 for a lead. The same lead goes to four other builders. The homeowner picks the cheapest quote — or does not respond at all. You eat the cost either way.
Half your enquiries have no land, no finance, no timeline. You spend a day quoting for someone who is 18 months away from being ready. Or who was never ready at all.
You are a registered, insured professional competing on the same platform as someone working out of a ute with no insurance and no licence. The platform does not know the difference. It does not care. It gets paid either way.
Every enquiry that reaches you has been through the gate.
Not every builder who applies will be accepted. About half are declined. Franek is for registered, insured builders who take their business seriously.
The vetting is not a gatekeeping threat. It is what makes the Franek Verified seal mean something — on your ute, your hoarding, your scope documents. And it is what makes every Franek introduction worth taking.
See the full vetting process →Qualified — licence and insurance verified together
Your builder's licence is confirmed against your state authority's public register, and your home building insurance is verified as current. Both must be in place. If either lapses, you come off the network until it is renewed. Franek only sends leads to builders in good standing.
Track record and references
Franek reviews your completed projects and contacts previous clients. Active complaints with the state authority are flagged.
Financial stability and capacity
Franek assesses whether you can deliver what you commit to. Overcommitted builders are not listed. Franek does not send leads to builders who cannot take them.
Most platforms take from builders. Franek invests in them. Every verified member receives a complete marketing kit — built, written, and designed by Franek. You passed the standard. We make sure every homeowner knows it.
You handle the building. We handle your front door.
Apply to join Franek →Franek Verified seal
Display it on your utes, hoarding, scope documents, and website. Before you walk through the door, the homeowner already knows you passed. No unlicensed operator can buy that.
Your builder brochure
Franek produces a personalised A4 brochure for every verified member. Your projects. Your credentials. Your territory. A leave-behind the homeowner keeps. Designed and written for you — you do not touch it.
Your sales deck
A presentation Franek builds for you. Walk into your first homeowner meeting prepared — with your verified credentials, past projects, and process laid out clearly. Most builders arrive with a business card. Franek members arrive with a deck.
Monthly pipeline report
Enquiry volume, conversion status, and leads by suburb — delivered each month. You always know what is coming and where it is coming from.
Most builders are excellent at building. Almost none of them have a dedicated marketing team, a sales qualification process, a customer intelligence system, or the commercial acumen to run those functions well. Franek is built from those capabilities first — the leads are the output.
Every month you hold a Franek territory, you have a marketing team running demand generation in your suburb, a sales function qualifying every homeowner before you speak to them, and a technology layer managing the whole pipeline. At a fraction of what it would cost to build it yourself.
Marketing
Homeowner demand generation
Franek runs digital campaigns, SEO, paid media, and content at scale — driving qualified homeowner enquiries into the network. Most individual builders could not afford this function, let alone run it well.
Sales
Lead qualification and handoff
Franek calls every homeowner within two hours. Land, finance, budget, and timeline are confirmed before you hear a word. That conversation — the awkward "are you actually ready?" — Franek has it so you don't have to.
Technology
Territory management platform
Territory mapping, lead routing, availability tracking, pipeline reporting — purpose-built infrastructure that no individual builder would build and no generic CRM replicates. You see every enquiry. You know your numbers.
Intelligence
Market and territory strategy
Which suburbs are growing. Where project values are highest. Which territories have gaps. Franek brings commercial intelligence to help you hold the right territory — not just any territory.
Franek is not a bundle. There are no fixed packages, no pre-set suburb counts. You browse the suburbs Franek covers, select the specific postcodes that match where you build, and hold first right of refusal on every enquiry from those suburbs.
One suburb or twenty — the choice is yours. Launch pricing is $375/suburb/month while Franek establishes lead volume in each territory. Pricing is reviewed at 12 months based on ROI data.
Your territories are yours for as long as you are a Franek member. No one outbids you. No one is added to your suburbs without your knowledge. Pricing is reviewed at 12 months — always with advance notice, never changed without your agreement to continue.
Full territory list & availability →Territory pricing
| hipages / Oneflare | Franek | |
|---|---|---|
| How you pay | Per lead ($80–$200 each, plus credits that expire) | Fixed monthly per suburb. No success fee. No per-lead charges. |
| Lead sharing | Same lead sent to 3–5 builders simultaneously | Your postcode. Your lead. No one else's. |
| Lead quality | Anyone who fills in a form. No qualification. | Land confirmed. Finance in place. Budget known. Timeline within 6 months. |
| Who you compete with | Unverified tradies, uninsured operators | Nobody — first right of refusal in your territory means every enquiry comes to you first |
| Lock-in | 12-month contracts, expiring credits | Month-to-month. No exit fees. No questions. |
| Platform incentive | Earns more when it sells more leads | Earns more when lead quality improves — not when more leads are sold |
The Franek Builder Network is the collection of verified, territory-holding builders across VIC, NSW, and QLD. It is exclusive by design — about half of applicants are declined. The standard is what makes membership worth having.
Territory holders get the Franek Verified seal, builder-to-builder referrals when leads move outside their suburb, and a growing homeowner audience that no individual builder could build alone. As the network grows, holding an established territory becomes more valuable — not less.
About the Franek Builder Network →Exclusive — one builder per suburb
First right of refusal on every enquiry from your territory. No competition inside Franek.
The Franek Verified seal is yours
Use it on your ute, website, scope documents, and proposals. Before you knock, they already know you passed.
Network referrals — leads stay in the family
When you are full or unavailable, your overflow goes to other Franek builders. Every qualified homeowner finds a builder.
Franek is honest about lead volume. At launch, lead flow will build as Franek's consumer presence grows. Your membership is month-to-month with no lock-in. If the leads are not coming, you cancel. Franek does not trap you in a contract and hope you forget.
One month. No lock-in contracts. No 12-month terms. No exit fees. If Franek is not working for you after 30 days, you stop paying. Franek would rather lose a subscriber than keep one who is not getting value.
In premium and lifestyle postcodes: one. In growth corridors: a maximum of two. Franek does not add a third. The cap is structural, not a marketing claim. It is the reason the model works.
Yes. There is no minimum and no cap on how many you can hold. Most builders on Franek hold two to six postcodes across their operating area — a mix of suburbs that reflects where they actually build. You can add or drop postcodes month to month.
They join the waitlist. Your territory is yours for as long as you are a paying member in good standing with a current builder's licence and insurance. Pricing is reviewed as Franek establishes lead volume and ROI data per territory — your rate is always confirmed with you in advance, never changed without notice.
The model is fundamentally different. hipages charges per lead and sends the same lead to multiple tradies. Franek charges a fixed monthly subscription per postcode and every lead is exclusive to your territory. hipages earns more when they sell more leads. Franek earns more when your leads convert. The incentives point in opposite directions.
Franek is at the start. The homeowner side of the platform is being built now, and the first builders in have a genuine advantage — their territories are set before the leads arrive, not after.
$375/suburb/month is the launch price while Franek establishes lead volume and ROI data. Pricing will be reviewed at 12 months based on what each territory is actually delivering. Builders who join before 30 June 2026 lock in the launch rate — it cannot be increased before the first review date.
Apply before 30 June →What you lock in
Launch price — every suburb
Ex GST. Applies to all suburb types.
Tell Franek about your business and the postcodes you want to own. Applications are reviewed within 48 hours. If your postcodes are available and you meet the vetting standard, Franek comes back to you.