They need qualified leads in their territory and the space to do their best work. Franek is the postcode-exclusive builder network that gives them both.
Or check if your postcodes are available first
You pay $80 to $200 for a lead. The same lead goes to four other builders. The homeowner picks the cheapest quote — or does not respond at all. You eat the cost either way.
Half your enquiries have no land, no finance, no timeline. You spend a day quoting for someone who is 18 months away from being ready. Or who was never ready at all.
You are a registered, insured professional competing on the same platform as someone working out of a ute with no insurance and no licence. The platform does not know the difference. It does not care. It gets paid either way.
Every enquiry that reaches you has been through the gate.
Not every builder who applies will be accepted. About half are declined. Franek is for registered, insured builders who take their business seriously.
The vetting is not a gatekeeping threat. It is what makes your Franek Verified seal worth displaying — and what makes your Franek leads worth taking.
See the full vetting process →Current builder's licence
Your licence number is displayed on your Franek profile and linked to your state authority's public register. If it lapses, you come off the network.
Home building insurance
Current and confirmed. The insurer is named on your profile. Franek checks at application and tracks renewal dates ongoing.
Track record and references
Franek reviews your completed projects and contacts previous clients. Active complaints with the state authority are flagged.
Financial stability and capacity
Franek assesses whether you can deliver what you commit to. Overcommitted builders are not listed. Franek does not send leads to builders who cannot take them.
Most platforms take from builders. Franek invests in them. Every verified member receives a complete marketing kit — built, written, and designed by Franek. You passed the standard. We make sure every homeowner knows it.
You handle the building. We handle your front door.
Apply to join Franek →Franek Verified seal
Display it on your utes, hoarding, scope documents, and website. Before you walk through the door, the homeowner already knows you passed. No unlicensed operator can buy that.
Your builder brochure
Franek produces a personalised A4 brochure for every verified member. Your projects. Your credentials. Your territory. A leave-behind the homeowner keeps. Designed and written for you — you do not touch it.
Your sales deck
A presentation Franek builds for you. Walk into your first homeowner meeting prepared — with your verified credentials, past projects, and process laid out clearly. Most builders arrive with a business card. Franek members arrive with a deck.
Your Franek profile
A verified listing on franek.com.au. Licence number. Insurance provider named. Completed projects. Territory displayed. The homeowner has seen it before you ever pick up the phone.
Franek caps builders per postcode. When a qualified homeowner project comes into your postcode, you get it first. Not you and four competitors. You.
If you decline or lack capacity, the lead cascades — first to City-tier, then Statewide, then National. But Local always gets first look.
You have spent years building your reputation in these suburbs. Franek protects that investment instead of auctioning it every time someone fills in a form.
Full pricing breakdown →All prices ex GST. No lock-in. No expiring credits. No per-lead charges.
When a Franek introduction converts to a signed building contract, a 1% success fee applies on the contract value. Only on signed contracts that originated from a Franek introduction.
Not on leads you decline. Not on enquiries that go nowhere. Not on projects you sourced yourself.
The success fee aligns Franek's incentive with yours — the opposite of the per-lead model, and deliberately so.
The maths — Local tier example
New build contract value
1% success fee
One converted project at $500K covers 3+ months of Local membership. The economics are simple.
Starter tier
No monthly fee. 2% success fee. Receive leads that local builders pass on — the overflow that comes after every tier above you declines.
A low-risk entry path. No upfront commitment.
| hipages / Oneflare | Franek | |
|---|---|---|
| How you pay | Per lead ($80–$200 each, plus credits that expire) | Fixed monthly subscription + 1% on signed contracts only |
| Lead sharing | Same lead sent to 3–5 builders simultaneously | Your postcode. Your lead. No one else's. |
| Lead quality | Anyone who fills in a form. No qualification. | Land confirmed. Finance in place. Budget known. Timeline within 6 months. |
| Who you compete with | Unverified tradies, uninsured operators | Nobody — you are the only builder in your postcode |
| Lock-in | 12-month contracts, expiring credits | Month-to-month. No exit fees. No questions. |
| Platform incentive | Earns more when it sells more leads | Earns more when you win good projects |
Franek is honest about lead volume. At launch, lead flow will build as Franek's consumer presence grows. Your membership is month-to-month with no lock-in. If the leads are not coming, you cancel. Franek does not trap you in a contract and hope you forget.
One month. No lock-in contracts. No 12-month terms. No exit fees. If Franek is not working for you after 30 days, you stop paying. Franek would rather lose a subscriber than keep one who is not getting value.
In premium and lifestyle postcodes: one. In growth corridors: a maximum of two. Franek does not add a third. The cap is structural, not a marketing claim. It is the reason the model works.
Yes. Most builders on Franek hold two to four postcodes across their operating area. Each postcode is covered by your tier. You can add or drop postcodes month to month — your tier determines how many you can hold.
They join the waitlist. Your territory is yours for as long as you are a paying member in good standing with a current builder's licence and insurance. Franek does not auction postcodes or renegotiate based on who offers more.
The model is fundamentally different. hipages charges per lead and sends the same lead to multiple tradies. Franek charges a fixed monthly subscription per postcode and every lead is exclusive to your territory. hipages earns more when they sell more leads. Franek earns more when your leads convert. The incentives point in opposite directions.
Tell Franek about your business and the postcodes you want to own. Applications are reviewed within 48 hours. If your postcodes are available and you meet the vetting standard, Franek comes back to you.
Not sure if your postcode is available?